Update: See below for updated tool info
It’s been a little while since my last post as I’ve been very busy setting up my new small SEO company, called Kahena Digital Marketing. We’re just getting off the ground and are extremely busy. We’ve found a great office space, are getting our procedures and best practices in order, and are overall just always ‘ON’.
In the process of doing some keyword research today, I needed to figure out which keywords were triggering the local algorithm. In my on-going quest to make every task easier via Google Doc scraping (using the ImportXML function), I created a quick useful tool which returns whether or not a keyword is triggering the Google Local algorithm (Google Places business listings). Here is the first of many screencasts to come (who reads blog posts anymore – how about a video!).
I know first-hand that many SEOs out there need to make strategic decisions with regards to the local algorithm, and I hope this little tool will help in that process for many of you. The link to the read-only Google Doc is here. Feel free to save a copy and use it for your own keyword discovery projects! (in Google Docs… File / Download As / Excel. Then re-upload to Google Docs!)
Please leave your comments and thoughts below! I imagine it’d be quite easy to check if the Local Results are the embedded or 7-box type – but that will be for a later update. Enjoy!
Update: I’ve updated the same google doc tool to now check for both the 7-box and the embedded local results. Essentially, the tool actually behaves as promised now – it will identify whether a term is ‘local’ or not. However, it uses a different method for checking – the map in the right sidebar instead of checking for the ‘places near’ text. Have fun!